There is a lot of new innovation in the media industry today because of society's insatiable need for more. The biggest new inserts in tv tecnology are systems such as TiVo and the DVR are making television into a much more versatile from of media. Consumers now have the ability to rewind, record, and fast forward live television. What a leap from the old fshioned dial televisions. However, with so much innovation it becomes hard to predict any further developments in television technology.
But, I'll try anyway. I think one way in which television is moving ahead in techonology is to shift to include internet viewing with TiVo and DVR capabilities on the internet. I don't know how hard that would be, however it seems as the next likely move since internet is a huge medium.
Possibly, television networks may begin having all their commercials at the beginning of a show thus creating a better chance of the viewer being able to see all the ads in anticiapation of the coming show. Much like the way they do it at the movies.
Another option would be to make the length of television showings longer so as to have omore content and maybe win the patience of viewers for commercials.
There are probably many other ways in which television technology can move ahead, however, for how far it has come already, it seems as though those ways would be hard to imagine.
Wednesday, May 13, 2009
Monday, May 4, 2009
This semester has been interesting because I've learned things about the media that i would have other wise looked over. Its really important for the general public to be educated about something they consume on such a regular basis it goes unnoticed, despite its sometimes pestilent obviousness. One of the things which struck me this sememster was learning about women in the media, and how they are so dishonestly conveyed. The Dove campaign for beauty truly opened my eyes to the deception that goes on behind the images we see. The fact that such things occur so freely in our society paints a rather unflattering picture of who we are. That our ideal for beauty is such an unattainable goal, not even the "best" can achieve it. We put ourselves in a situation where we're a dog after our tail...and of all dogs, a bulldog-its just not going to happen.
This is caused in part by the simple fact that media mostly goes unchecked in the power that it has to shape our culture, even though it is influenced by how society behaves, society readily and sometimes blindly responds to the projected culture fed to us throught the media. Such a culture is no culture at all, for the definition of culture, according to Introduction to Mass Communication Media Literacy and Culture, is "the learned, socially acquired traditions and lifestyles of the members of a society..." and "...[a] medium evolved by humans to survive." (M. Harris, 1983, p. 5, E.T. HAll, 1976, p. 14), and the previously mentioned culture is created only by the handful of execs atop the media food chain. This is one inportant reason why it is imperative for society to be media literate, otherwise the free reign of the media will overtake society with imbalanved positive and negative effects, with the latter outweighing the former.
On a lighter note, the endless notes we took on analyzing commercials have me analyzing ads inadvertently. However, granted I am interested in it, its easier now to pick apart an ad, and feel as though I am in control of what I am consuming. Thats always a good feeling.
Studying the media more closely this semester has left me with the conclusion that our society is not caring for itself as it could; as it should. It's left me wondering why? why are we not aware of the negative images, unrealities, and things we feed ourselves with? Please tell me its not for money, surely we can see that there's so much more to our humanity than stepping on each other to get to a temporary "top" can encompass. If we didn't have media, of any kind, radio, television, magazines, newspapers, internet, letters, etc., we'd still have humanity, and its all we're guaranteed as long as we exist, so why not make the most of what it can offer to us all?
In the end, it has been a good journey to learn about media, considering how incessant it is in all our lives. I hope that all onsumers would be aware and in control of what they are consuming. Its only right...unless your a baby, in that case, we should take care to educate those who aren't fully aware yet.
This is caused in part by the simple fact that media mostly goes unchecked in the power that it has to shape our culture, even though it is influenced by how society behaves, society readily and sometimes blindly responds to the projected culture fed to us throught the media. Such a culture is no culture at all, for the definition of culture, according to Introduction to Mass Communication Media Literacy and Culture, is "the learned, socially acquired traditions and lifestyles of the members of a society..." and "...[a] medium evolved by humans to survive." (M. Harris, 1983, p. 5, E.T. HAll, 1976, p. 14), and the previously mentioned culture is created only by the handful of execs atop the media food chain. This is one inportant reason why it is imperative for society to be media literate, otherwise the free reign of the media will overtake society with imbalanved positive and negative effects, with the latter outweighing the former.
On a lighter note, the endless notes we took on analyzing commercials have me analyzing ads inadvertently. However, granted I am interested in it, its easier now to pick apart an ad, and feel as though I am in control of what I am consuming. Thats always a good feeling.
Studying the media more closely this semester has left me with the conclusion that our society is not caring for itself as it could; as it should. It's left me wondering why? why are we not aware of the negative images, unrealities, and things we feed ourselves with? Please tell me its not for money, surely we can see that there's so much more to our humanity than stepping on each other to get to a temporary "top" can encompass. If we didn't have media, of any kind, radio, television, magazines, newspapers, internet, letters, etc., we'd still have humanity, and its all we're guaranteed as long as we exist, so why not make the most of what it can offer to us all?
In the end, it has been a good journey to learn about media, considering how incessant it is in all our lives. I hope that all onsumers would be aware and in control of what they are consuming. Its only right...unless your a baby, in that case, we should take care to educate those who aren't fully aware yet.
Monday, April 27, 2009
I think that product placement on television is an effective way of advertising. Product placement seems, to me, to resemble subconscious advertising, because the viewer is not necessarily directly informed that they are being advertised to until after they see the product, and whether or not it registers for the consumer that they have witnessed a subtle ad, the image probably more than likely sticks in their head. Its not unexpected becuase the media is always trying for the next best way to advertise to consumers, neither is it significantly wrong when compared to some of the other extremes media has utilized to reach consumers. Its just another example of how media can affect and reach people without many of them knowing.
Product placement also seems like another form of a testimonial of sorts. The only major difference is that the clelebrity or medium is not directly endorsing the product, but rather indirectly, which can sometimes have the same effects, it just depends on who's watching and paying attention.
Teenagers, more than any other age demographic, are porobably more likely to be affected by product placement. Teenagers consume more media and products than any other age group and are more aware of the brands out there. Also, teenagers are at an age where being cool and fitting in are emphasized, and when "cool" is associated with celebrities, clothing, or movies, for example, and celebrities and movies are associated with certain products, then deductive reasoning dictates that teenagers are going to be attracted to the certain products.
Product placement also seems like another form of a testimonial of sorts. The only major difference is that the clelebrity or medium is not directly endorsing the product, but rather indirectly, which can sometimes have the same effects, it just depends on who's watching and paying attention.
Teenagers, more than any other age demographic, are porobably more likely to be affected by product placement. Teenagers consume more media and products than any other age group and are more aware of the brands out there. Also, teenagers are at an age where being cool and fitting in are emphasized, and when "cool" is associated with celebrities, clothing, or movies, for example, and celebrities and movies are associated with certain products, then deductive reasoning dictates that teenagers are going to be attracted to the certain products.
Tuesday, April 14, 2009
ACT Commercial
"cleans gums and kills mouth bacteria" This is a good example of a water is wet claim. There are other brands in the mouthwash category, such as Listerine, which claim to and do the same things.
"helps prevent cavities" and "promotes healthy gums." this is an example of weasel words propaganda with the usage of helps and promotes.
There is use of a testimonial in this commercial using celebrity Christie Brinkley. She is used to further another propaganda device, the Hidden Fears technique. Towards the end of the commercial, Christie asks consumers whether or not they are taking the best care of their smiles, and suggests that shouldn't they be taking the best care of their smiles, as she flashes her pearly whites across the television.
Geico Commercial
the claim "so easy a caveman could do it" appeared numerous times during the commercial; on billboards, on street signs, as a spoken sentence. This idea is being used to appeal to the strivers who want directness in their commercials.
This strategy works because it uses the plain folks appeal; talking down to the masses so as to seem like them. Many consumers like being able to see that the ad has made an attempt to make them feel as though they can obtain the product without any complications, and that they will be successful.
"15 minutes could save you 15% or more on car insurance."
"cleans gums and kills mouth bacteria" This is a good example of a water is wet claim. There are other brands in the mouthwash category, such as Listerine, which claim to and do the same things.
"helps prevent cavities" and "promotes healthy gums." this is an example of weasel words propaganda with the usage of helps and promotes.
There is use of a testimonial in this commercial using celebrity Christie Brinkley. She is used to further another propaganda device, the Hidden Fears technique. Towards the end of the commercial, Christie asks consumers whether or not they are taking the best care of their smiles, and suggests that shouldn't they be taking the best care of their smiles, as she flashes her pearly whites across the television.
Geico Commercial
the claim "so easy a caveman could do it" appeared numerous times during the commercial; on billboards, on street signs, as a spoken sentence. This idea is being used to appeal to the strivers who want directness in their commercials.
This strategy works because it uses the plain folks appeal; talking down to the masses so as to seem like them. Many consumers like being able to see that the ad has made an attempt to make them feel as though they can obtain the product without any complications, and that they will be successful.
"15 minutes could save you 15% or more on car insurance."
Wednesday, February 11, 2009
blog number three
I was watching the show one tree hill and looking through the American core values, there are a few of those represented in this show. In one of the episodes I watched, a student was using amphetamines to hype up his game in basketball, all in hopes of pleasing his father and getting quick results. Such a situation correlates with the American value of efficiency and practicality, the boy, Nathan, wanted a short range adjustment-amphetamines- for an immediate situation-the basketball game.
The mother of one of the characters on this television show is a single mother. I think her exampele shows individualism in her ability to still take care of herself and her son even when there wasn't exactly the traditional father figure to help her out. She was also an example of freedom, she took her right to have a baby on her own and still pursue other interests, such as the cafe she owns.
There was a woman on the show, the wife of the man who impregnated the woman i was just alking about, who took time to get to know her busband's "babymama" and helpo her out with the cafe. I thought that was such an expression of humanitarianism. The married woman was able to look on the single mother with kindness and help to support and aid the business without any struggle or quarrel. I really thought that was an amazing show of what poeple are capable of doing if they would just let themselves get past their own limits and whatever imagined fences they think exist.
There was a scene in which one family threw a party inviting all of the townfolk to come and celebrate. Through showing how poeple came together and then had a good time in a big house with alcohol and laughter, this show was maybe telling its audience that all these things are associated. Drinking along with a big house and a party are what bring things like laughter. However, this show had a balance by also showing how stressed out the host family really was in their relationships. So as much as it was supposed to be a good time, there are still stresses which people cannot run away from no matter how much they try.
There was a point in the show when a character, who is in highschool, decided to show the public his daughter. In doing so the show was saying a lot about individualism and freedom from conformity, as a typical teenage boy would not be taking care of his out of wedlock child, much less showing her/him to people.
When the basketball coach in the show decided that he wanted everyone to take a break from practicing just so that the whole team could relearn why they played ball, i saw aan example of progress. He was giving the team a chance to better themselves and realize again why they played basketball, without giving them a hard time about it.
The show had many instances where it was showing the American core values as well as encouraging some of them and discouraging others.
The mother of one of the characters on this television show is a single mother. I think her exampele shows individualism in her ability to still take care of herself and her son even when there wasn't exactly the traditional father figure to help her out. She was also an example of freedom, she took her right to have a baby on her own and still pursue other interests, such as the cafe she owns.
There was a woman on the show, the wife of the man who impregnated the woman i was just alking about, who took time to get to know her busband's "babymama" and helpo her out with the cafe. I thought that was such an expression of humanitarianism. The married woman was able to look on the single mother with kindness and help to support and aid the business without any struggle or quarrel. I really thought that was an amazing show of what poeple are capable of doing if they would just let themselves get past their own limits and whatever imagined fences they think exist.
There was a scene in which one family threw a party inviting all of the townfolk to come and celebrate. Through showing how poeple came together and then had a good time in a big house with alcohol and laughter, this show was maybe telling its audience that all these things are associated. Drinking along with a big house and a party are what bring things like laughter. However, this show had a balance by also showing how stressed out the host family really was in their relationships. So as much as it was supposed to be a good time, there are still stresses which people cannot run away from no matter how much they try.
There was a point in the show when a character, who is in highschool, decided to show the public his daughter. In doing so the show was saying a lot about individualism and freedom from conformity, as a typical teenage boy would not be taking care of his out of wedlock child, much less showing her/him to people.
When the basketball coach in the show decided that he wanted everyone to take a break from practicing just so that the whole team could relearn why they played ball, i saw aan example of progress. He was giving the team a chance to better themselves and realize again why they played basketball, without giving them a hard time about it.
The show had many instances where it was showing the American core values as well as encouraging some of them and discouraging others.
Friday, January 23, 2009
Media Notecards
Everyone I interviewed described media as away to get ideas and news out there...be it through television, radio, newspapers, internet, etc. One of the questions I asked my interviewees was whether or not they trusted the media. It was unanimous; they all absolutely distrusted the media. When asked why, all four responded that the media has lied so many times before and has behaved in an untrustworthy manner that they don't trust the media. However, Robby, one of my interviewees did enjoy receiving the latest sports news from the t.v and my Pastor was watching the Jay Leno show when I was questioning him, so i would think that my respondents just don't trust the media to add anything to their lives. Lindsey was one who especially despises the media, even the entertainment aspect doesn't calm her dislike of the media. She thinks that for all the bad and polluting things which are done and spread by different media, there are not enough good and helpful things to report.
When I asked how the media impacted their lives, my Pastor said that it made him resent it more; Lindsey said it had a negative impact; Jordan felt that it was his link to the rest of the world; Robby felt it had no effect on him because he wasn't famous. I agreed with some responses, but I really think that, as far as Robby's response is concerned, media impacts and affects everyone it comes into contact with.
When I asked how the media impacted their lives, my Pastor said that it made him resent it more; Lindsey said it had a negative impact; Jordan felt that it was his link to the rest of the world; Robby felt it had no effect on him because he wasn't famous. I agreed with some responses, but I really think that, as far as Robby's response is concerned, media impacts and affects everyone it comes into contact with.
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